Press Coverage - National Arogya Fair

By Life Positive Advertising Team

National ‘Arogya Fair’ 2017


The term Ayurveda means ‘knowledge (Veda) of longevity (AYUSH)’, but it is often translated as ‘science of longevity’ or the ‘science of life’ denoting an entire empirical system of healing. As per Charak Samhita, Ayurveda has been described as not merely being a system of medicine, but a way of life. Its objective is to accomplish physical, mental, social and spiritual well being by adopting preventive and proactive approaches as well as treating disease with a holistic approach.


Yoga has been acknowledged worldwide now for its efficacy as an Indian system of Wellness, thanks to Hon’ble Prime Minister of India, Narendra Modi. Unani and Siddha have been on the rise in the recent past, especially in the key pockets of South India. Homeopathy has also been on the rise with the recognition by WHO as the second largest system for healing. It has been a system known for its efficacy without any side effects.


Against this backdrop and furthering the spreading of Indian system of medicine, PHD Chamber of Commerce and Industry in association with Ministry of AYUSH, Govt. of India and Department of AYUSH, Govt. of Andhra Pradesh organised a four-day National Arogya Fair which was held from 8th to 11th September, 2017 at Andhra University Grounds, Visakhapatnam, Andhra Pradesh.


Shri Shripad Yesso Naik, Hon’ble Minister of State (IC), Ministry of Ayush, Govt of India was the chief guest. In his inaugural address, he said that Ayurveda is a time-tested, 5000-year-old medication technique and is fully compatible with the human body which allopathy is not. He mentioned that there is a need to create a higher demand for AYUSH products and services and in particular, Yoga. Shri Naik said that the Government had taken up significant initiatives for promotion of AYUSH industry. He announced an AIIMS like institute is being opened for AYUSH in New Delhi very soon. He also invited the Industry to create world-class AYUSH hospitals in the country while announcing the opening of AYUSH hospitals in Andhra Pradesh and Tamil Nadu by the government.


In his welcome address, Mr Anil Khaitan, Senior Vice President, PHD Chamber stressed the importance of awareness campaigns for Indian Medicinal System so that its reliability can be increased amongst the Indian masses. He said that there is a need for laboratories of excellence and R&D centres for AYUSH industry. He also added that the cross referrals of cases and integrated medicine is the need of the hour for a complete healthcare delivery. He further said that there should be an exchange programme for the international experts and spread of Indian medicine overseas which will further establish the Indian supremacy in the healthcare sector. He stressed the need for the development and quality production of the drugs in this industry. Mr Khaitan said that Ayurveda comes from a different dimension and understanding of life, a fundamental part of the ayurvedic system is about understanding the system of our body. Siddha is distinct from Ayurveda and is one of the oldest systems of medicine. It mainly strengthens the inner source of the body, activating the body to its creative work.


Sri Kambhampati Hari Babu, Member of Parliament, Visakhapatnam, emphasised on AYUSH as a way of life. He said that AYUSH is a composite and a combined way of life and one must inculcate it in his daily life. Adding further, he said that due to the shortage of doctors, AYUSH industry must be encouraged and must be integrated with the Health System. Sri Haribabu also recommended to the public that they should try AYUSH as allopathy has become so expensive nowadays.


Dr Smt Poonam Malkondiah, Principal Secretary, Health and Family Welfare, Govt. of Andhra Pradesh, stressed that the word ‘Arogya’ means to be free from ‘Rog’ or diseases. She also highlighted that now Non-Communicable Diseases have become a dominant cause of concern instead of Communicable diseases, and AYUSH has a significant part to play in their prevention and cure. Dr Malkondiah talked about strengthening the system for AYUSH in the state as well as in the country.


More than 18856 patients registered and received free check-ups in different OPDs of Ayurvedic, Homeopathic, Unani, Yoga and Naturopathy by the Doctors of the State Govt and private exhibitors including large companies such as Dabur, Multani Pharmaceuticals, Herbalife and various MSME companies like Jivaka Pharma, Acupressure Healthcare International, Pragati BioPharma etc. Around 2000 practitioners and paramedic staff also participated. The total footfall in the four days of Arogya Fair was approximately 64,000.


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