Urban Indian woman's relationship with weight loss

This is rapidly evolving—but still lacks the right structure and support.
From post-pregnancy weight struggles to PCOS, sedentary work lives, and social pressure around appearance, women today are navigating a far more complex weight journey than before. At the same time, trends like GLP-1 drugs (semaglutide, tirzepatide) are entering mainstream conversations—often driven by social media, peer groups, and quick-result expectations.
Some context:
• ~24% of Indian women are overweight or obese (NFHS-5)
• ~135M Indians live with obesity, with rising urban concentration (ICMR-INDIAB)
• Only ~53% Indians view obesity as a medical condition—most still see it as lifestyle or cosmetic
• GLP-1 therapies promise ~10–15% weight loss, but awareness and correct usage remain limited
The lifestyle story here:
Despite more awareness and options, many women are still navigating weight loss through:
• Trial-and-error diets, fitness trends, and influencer advice
• Short-term “quick fixes” instead of sustainable routines
• Limited access to structured, doctor-led guidance
This is creating a new behaviour shift—where wellness, appearance, and medical health are starting to intersect, but without a cohesive care journey.
Explore a cohesize health journey.
By Parth Chopra (Founder & CEO) and Saloni Paliwal (COO) from Early.fit.